The UK government made a significant announcement on January 29, 2024, revealing plans to ban disposable vapes. This decision stems from the government's consultation on smoking and vaping, initiated in October last year.

As part of a comprehensive approach, the mandate will extend to various aspects, including;

• flavours, with a focus on restricting those marketed specifically towards children,
• packaging, which is set to become plainer and less visually appealing,
• display of vape products in shops, which will be moved out of sight of children, distancing them from enticing products like sweets.

While a specific implementation date for the mandate is yet to be determined, companies will have a six-month window to adapt to the changes once the announcement is made.

In a move towards fostering a "smoke-free generation," the government is set to outlaw nicotine pouches and other vaping alternatives for individuals under the age of 15. This legislative action aims to prevent the sale of tobacco to children turning 15 this year or younger.

Despite the new measures, the government continues to champion its 'Swap to Stop' scheme which tackles youth abuse whilst providing adult smokers with an alternative to traditional combustable cigarettes. This initiative offers support to adult smokers by providing them with a vape kit along with behavioural support.

To support the enforcement of these measures, the government has pledged £30 million in new funding to agencies such as Border Force, HM Revenue and Customs (HMRC), and Trading Standards. The introduction of new fines is on the horizon, with Trading Standards officers gaining the authority to take immediate action against underage tobacco and vape sales.

We will continue to work with Trading Standards across the UK to tackle the challenges associated with illicit vapes, whilst supporting responsible manufacturers whose products comply with applicable regulations.

Read the full announcement here.

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