FDA warnings about youth marketing: what e-cigarette businesses need to know
In April of 2020, the US Food and Drug Administration issued 10 warning letters to e-cigarette retailers marketing to minors, and this week a lawsuit was filed against major vape manufacturer Juul for marketing to youths who were not of legal age to vape and for downplaying the health risks of vaping. Medical experts have accused Juul in particular of causing a “youth nicotine epidemic” by promoting their products using social media, sponsoring music festivals and hosting launch parties which appealed to young people. They also note that the company did not mention that the products were an alternative to cigarettes in their early marketing. Here’s what you need to know about the new FDA regulations for vape products and how to ensure that your business is marketing responsibly.